This Privacy Policy applies only to websites managed by Hisense USA Corporation (referred to herein as "We" or "Us" or "Our") (collectively referred to herein as the “Site(s)”).  This Privacy Policy, effective as of January 1, 2018, applies to information gathered by Us through the Sites.

Information Collected

We maintain this Privacy Policy to safeguard the personal identifiable information and communications collected through the Sites.

We collect two types of information from you when you visit the Sites: (1) personally identifiable information (referred to as “Personal Information”); and (2) non-personally identifiable information (referred to as “Non-personal Information”).

Personal Information:means any information about you which can be used, either by itself or in combination with other information, to identify or contact you directly, including your name, address, telephone number, e-mail address, payment transaction information, etc. that is directly linked to you.  We may collect Personal Information that you provide to us at various locations when you interact with Us, including upon account creation, in registration forms, in surveys or polls, and when you contact Our customer service department.  The Personal Information you provide to us directly will be collected and retained in accordance with this Privacy Policy.

Non-Personal Information: We may also collect certain information that, per se or in combination with other such information, cannot be used to identify or contact you personally, such as demographic information (i.e. your age, gender, education level, profession, zip code, country, etc.).  Non-Personal Information also includes technical information related to your use of the Sites, including but not limited to your IP address, including query terms you enter into search functions of the Sites, page requests, pages accessed or viewed, and the like.

Cookies and Other Tracking Technologies    A "cookie" is a small text file that may be used to collect information about your activity on the Sites.  For example, when someone visits a page within the Sites, a cookie is placed on the user's machine (if the user accepts cookies) or is read if the user has visited the Sites previously.  We use the information We collect from cookies for marketing and product planning purposes.  We treat information collected by cookies and other technologies as Non-Personal Information.  However, to the extent that IP addresses or similar identifiers are considered Personal Information by local law, We will treat such identifiers as Personal Information as described in this Privacy Policy.

How and Why We Collect Your Information

At certain times, We will request information from you in order to complete online registration forms, product or service information, product purchase transaction information or when giving comments or feedback on the Sites.  Our online forms will ask for limited information to ensure We are able to complete your request and respond accordingly.  Any information collected from these forms will only be used for the purposes specified unless otherwise mentioned.

As you navigate through the Sites, We may need to collect information from you in order to provide you with services tailored to your needs. 

We will collect and use your information only for specific purposes. We will collect and use your personal information:

  • to create and inform you of products, content and services that better meet your needs;
  • to notify you of announcements, upcoming promotions and events;
  • for billing and payment purposes;
  • for warranty and service purposes;
  • to anticipate and/or resolve problems with your products or service; and
  • to provide referrals to Our retailers for further follow-up for services or products that We think may be of interest to you.

Security of the Information We Collect

We take the security of your Personal Information seriously.  We maintain physical, administrative, and technical safeguards designed to maintain the confidentiality and security of your Personal Information.  Unfortunately, the transmission of information via the Internet is not completely secure.  Although we do Our best to protect your Personal Information, We cannot guarantee the security of your Personal Information transmitted through the Sites.  Any transmission of Personal Information is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures for the Sites.

The Personal Information We collect is stored within databases that We control, and We utilize reasonable security measures intended to mitigate the risk of unauthorized access or disclosure of Personal Information, such as firewalls and encryption technology.  We restrict access to Personal Information to Our employees, contractors and agents who have a need to know that information in order to operate, develop or improve Our products or services, or to provide products and services to you.  These individuals are contractually bound by confidentiality obligations and may be subject to discipline for failure to meet these obligations, including termination and/or criminal prosecution.

Sharing and Disclosure of Your Information

We will not use, share or disclose any Personal Information collected from your activities on any Site to any third parties other than to Our, or Our affiliates’, respective authorized agents, payment gateways, service providers, retailers and marketing partners.  When We use agents, gateways and service providers (such as contractors or third-party companies) to perform services on Our behalf, or provide your information to Our retailers or marketing partners, We will use commercially reasonable efforts to ensure that the contractors and third-party companies protect your Personal Information in a manner consistent with this Privacy Policy.

We may use session log data and/or cookies combined with anonymous user data (and personal data if you provide it) to track user movement and behavior within and across the Sites and products.  We may use this information to help Us and Our affiliates and their respective authorized agents, payment gateways, service providers, retailers and marketing partners to offer to you products and services that may better serve your needs, and to perform Sites related user analytics.  We may supply this information to a third-party service or analytic providers to perform the services or analysis for Us and to provide the results to Us under the terms of a contract that requires the third-party services or analytics provider follow all applicable laws and regulations.  We use the information and the analytic results to improve Our Sites and products, the user's experience, and to provide you with content and services that better meet your needs.

Your Choices

You may choose not to receive any marketing communications from Us in connection with Our online services.  You may also tell Us how you would like to be contacted in connection with information you provided to Us via Our online services. If you notify Us that you do not want to receive any marketing information, We:

  • will not contact you directly with marketing messages in connection with Our online services; and
  • will not disclose your information to others.

To inform Us of your preferred method of communication or to indicate that you do or do not wish to receive communications from Us, Ourretailers or marketing partners in connection with information you provided on the Sites, you can opt out by following the link provided (if any) from any of Our marketing or promotional emails or by contacting us per the Contact Us section of this Privacy Policy.

If you notify Us that you do not want Us to use any of your PersonalInformation in the ways described in this Policy, We will honor your request.  However, if you then later provide additional Personal Information on the Sites or otherwise respond to one of Ouronline inquiries, We will assume that you have changed your preference with respect to Our use of your PersonalInformation, and We may contact you as described herein. You may, at any time, follow the procedure described above to elect not to be contacted by Us.

Personal Information that a visitor volunteers at one of the Sites will be protected just as if the information had been provided under more traditional ways of ordering that product or service.

We will use commercially reasonable efforts to ensure that your Personal Information will be kept secure, and We will continue to enhance Our security procedures as new technology becomes available.

We will use commercially reasonable efforts to assure that your e-mail will be kept private. We will not read or disclose to those parties not affiliated with Us, private e-mail communications that are transmitted using Our services, except as required to operate the service or as otherwise required by law.

We will respond to improper conduct.  We may use Personal Information to investigate and help prevent potentially unlawful activity or activity that threatens the company or country or otherwise violates the customer agreement for any products or services that We provide.

Personal Information of Children Under Age 13

We are committed to protecting the Personal Information of children, and recognize that parents, guardians, or other adults may purchase Our products for family use, including use by minors.  We will not knowingly collect Personal Information from children under age 13 for any purpose nor will We knowingly accept registration from them.  In some cases, particularly where information is collected electronically, We may not be able to know whether information was collected from children under age 13, and We treat such information as though it were provided by an adult.  However, if We learn that a child under the age of 13 has provided any Personal Information, We will use commercially reasonable efforts to delete such information.  We encourage parents and legal guardians to participate in all online activities of their children and prevent them from providing any personally identifiable information to us.  WE EXPRESSLY DISCLAIM ANY RESPONSIBILITY OR LIABILITY FOR THE USE, OR MISUSE, OF SUCH FEATURES BY CHILDREN IN VIOLATION OF THIS PRIVACY POLICY.

Changes in Practices

We will keep this Privacy Policy current, and make every effort to promptly update the Sites every time there is a change to this Privacy Policy.

Representations and Warranties

Warranties and limitations of liability information and documents provided on the Sites are provided "as is" without any warranty.  We make reasonable efforts to include accurate and up-to-date information on the Sites; it does not, however, make any representations as to its accuracy or completeness.  Your use of the Sites is at your own risk.  We, Our suppliers, distributors, authorized agents, payment gateways, service providers, retailers and marketing partners and the other parties involved in creating and delivering the contents of the Sites, are not liable for any damages arising from the use of the Sites.

Links to Third Party Websites

The Sites may contain links to third party websites, including websites owned or maintained by Us, Our affiliates and/or their respective authorized agents, payment gateways, services or analytics providers, retailers and marketing partners.  The linked websites are not under Our control, and We are not responsible for the privacy practices or contents of any linked website or any link contained in a linked website.  We are providing these links only as a convenience, and the inclusion of a link does not imply endorsement of the linked website by Us.

Copyrights and Trademarks

The materials displayed on the Sites, including but not limited to all text, audio, video, images, photographs, illustrations, artwork, animation files and other graphics, and names, logos, trademarks and service marks, are Our property or that of Our parent or affiliated companies or Our licensors, and are protected by copyright, trademark and other applicable intellectual property laws.  The Sites may be displayed, downloaded and/or printed solely for your personal, non-commercial home use, provided that you do not delete or modify any copyright, trademark or other proprietary notices.  Any other use of the material on the Sites without Our prior written consent is strictly prohibited.

Product Information

Product information and photography featured within the Sites were as accurate as possible at the time of publication.  Subsequent refinements may be evident in the actual product. Prices and specifications are subject to change without notice.  Selected accessory items or props shown in the photographs are not part of the product unless specified. Warranty validation varies by product and by country.

No Warranties or Representations

The Sites may contain hypertext links to other completely independent websites. We make no warranty or representation as to the accuracy, completeness or authenticity of information contained in any hypertext link.  The existence of such a link cannot be construed as direct or indirect approval, endorsement or sponsorship of or affiliation with the linked websites on Our part.  Persons who use the Sites to link to other websites acknowledge that they do so at their own risk.  The visitor to the Sites acknowledges and agrees that We have no obligation to review any websites linked to the Sites and are not responsible in any way for the content of any linked sites.

We reserve the right to modify the information contained on the Sites at any time without notice. While We make all reasonable efforts to ensure that all material on the Sites are correct, accuracy cannot be guaranteed and We do not assume any responsibility for the accuracy, completeness or authenticity of any information contained on the Sites.  The Sites and all information and materials contained therein are provided to you "as is" and without any warranty of any kind.

The information contained in the Sites are for information purposes only. The purchase of any Our products shall be subject to the Contract (available at and to all other applicable policies on the Sites.  The selling price listed on the Sites excludes tax and options for all models; certain models may, at Our sole discretion and subject to change without notice, include shipping and handling charges in the selling price.  Actual retailer prices and prices shown on the Sites may vary, including over time.  The Sites shall not be used or relied upon by you as a substitute for information that is available to you directly from Us.

Use the Sites at Your Own Risk

Entry into the Sites is at the user's risk.  By entering the Sites and/or submitting Our online forms, you acknowledge and agree to be bound by all of the legal terms outlined in this Privacy Policy as well as by all applicable laws and regulations. If you do not agree to these terms, you should not use the Sites.  We reserve the right to change this Privacy Policy at any time and without prior notice.  By using the Sites, you agree in advance to be bound by all terms and conditions.  We and the parties involved in creating, producing or delivering the Sites are not liable for any direct, indirect, consequential, incidental, punitive or any other type of damages, losses, costs or expenses (including but not limited to legal and expert fees) which may arise either as a result of accessing or the inability to access the Sites.  This includes, without limitation, liability for damages or injuries resulting from browsing the Sites, downloading any materials from it, or from such causes as computer viruses, software or hardware malfunctions, or any other errors, problems, failures or delays in computer operation in general or in network transmission.

International Transfer of Information

If you choose to provide us with Personal Information, We may transfer that information to Our affiliates and subsidiaries or to other authorized third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from Asia or the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your Personal Information to the United States which may do not have the same data protection laws as those countries and by providing your Personal Information you consent tothe use of your Personal Information for the uses identified above in accordance with this Privacy Policy, andthe transfer of your Personal Information to the United States as indicated above.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits California residents to request certain information regarding Our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write to Us at the address in the Contact Us section below.  Please note that We may need additional information to process your request.

Contact Us

Please direct any additional questions you may have regarding this Privacy Policy to the Customer Service Director at Hisense USA Corporation via phone, email or regular mail to:


HISENSE USA Corporation

ATTN: Customer Service Director

7310 McGinnis Ferry Road, Suwanee, GA, 30024

Phone: (888) 935-8880 (Monday–Friday from 9 a.m. - 9 p.m. (U.S. Eastern), Saturday–Sunday from 9 a.m. - 6 p.m.)

Fax: (678) 318-9079